Says what you do and why your prospects should care.
Every coffee shop in existence has a wifi password
And then there’s the coffee shop that’s on a mission
To do one thing:
End Youth Homelessness.
On every table at Wildflyer Coffee
Sits a table-top sign telling you
Where to donate
Why they think you should
No mention of drink specials
Or gift cards for purchase.
You’re already there to buy coffee
What they want you to do now is
Loud & Clear.
See if this helps:
Could the name of what you offer
Be so simple and so laser-focused
On what you want your prospect to do
That it could be boiled down
To a WiFi password
That’s every bit as clear as:
P.S. Here is one way to end youth homelessness