Your prospects’ complaints, rants and beefs all have a place on your website.
Among many things, your prospect is coming to your website looking for peace of mind
Which means right now
It’s nowhere to be found.
In order for your prospect to understand
That you understand their frustration
You must make those frustrations known 🤬
See if this helps:
With regard to your business
Start noticing any kind of frustration, ranting, or raving in your mind.
Whenever you see it rise up
Write. It. Down.
Chances are, your prospect has those same “beefs.”
Now try putting those right before any kind of solution you offer
With a placeholder headline of something like:
You’re sick and tired of …
If you can list out 4 or 5 bullets
It should be fairly obvious that your next section
Contains the answers to all of those gripes.
P.S. I noticed I get especially grouchy when washing dishes. Therefore, right after dinner, I keep my phone handy and when the ranting begins, I go straight to my note-taking app and what comes out is often a new section of my website or more than likely, a new email to my list 😃