Will never die.
The flight attendant’s instructions on what to do if the cabin should suddenly lose pressure and the yellow oxygen masks drop down is to …
Say it with me now:
Secure your mask first, and then help the other person.
The implied message being:
If you’re not breathing, you can’t help your co-dependents breathe
Which All of Marketing has used ever since as a metaphor anytime they need you to:
Feel Good About Being Selfish
Unfortunately,
I am not immune to the effects of my own industry
Which is why I’m going on record
To promote a new service
In the coming weeks
Whose primary benefit
Is to help you:
Market your own business first
Before
You market your clients
All because of my other favorite marketing cliché:
You can’t afford NOT to!
I’m here,
Kevin
P.S. But wait there’s more …