7-Second Thoughts November 27, 2022

Write your way out of a paper bag

Just start writing about the 1 thing you want your business to do to change the world

Like breathing into a paper bag to soothe hyperventilation

You will start to clarify what you offer.

See if this helps:

Tell yourself you’re going to send out whatever you write

To at least 1 person

So …

1. Set the timer for 25 minutes

2. Start writing about your “1 thing”

3. Press send when the timer goes off

Here’s the thing:

At some point it might feel too big and too audacious

But the timer will keep on tickin’

And your brain will kick in

And force itself to clarify

What it really wants.

I’m here,


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