Just start writing about the 1 thing you want your business to do to change the world
Like breathing into a paper bag to soothe hyperventilation
You will start to clarify what you offer.
See if this helps:
Tell yourself you’re going to send out whatever you write
To at least 1 person
1. Set the timer for 25 minutes
2. Start writing about your “1 thing”
3. Press send when the timer goes off
Here’s the thing:
At some point it might feel too big and too audacious
But the timer will keep on tickin’
And your brain will kick in
And force itself to clarify
What it really wants.