Your niche, however, must be.
From LA Confidential to Argo all the way up to in-theaters-now Ferrari, even – and especially – the most ambitious film makers who set out to create grand, sweeping cinematic visions, quickly settle on narrowing the focus of their narrative down to one race, one court case, even one 1 single day.
Which ironically allows the director to represent an epic vision of:
1950s Los Angeles
The Iran Hostage Crisis
The 85-Year History of a Car Company
All of which would’ve been incredibly dense, vapid and complicated for the audience
And a total box office bomb
If they had set out to produce
The. Last. Word. Ever. On. Gargantuan. Topic.
See if this helps:
If your design agency is trying to have final say on your prospect’s problem
Consider focusing on a very specific pain point
Attached to an even more specific struggle
That has your very specific audience
On the edge of their seat.