7-Second Thoughts September 7, 2021

Your business is NOT boring

A website for medical device coatings does NOT have to be like watching medical device coatings dry. Most businesses worry that no one will find them exciting.

Like this medical device coatings company: Current headline: Achieve Better Coating Performance

Right now, their prospect doesn’t know why they should care about better coating performance.

In other words: It’s not exciting.

Proposed new headline: Medical Device Coatings that Boost Your Bottom Line

Now their prospect understands not only what this company does but also the outcome.

They’re excited because: They get to be the ones that help increase their company’s revenue and make it easier for their salespeople to sell.

All in less than 7 seconds.

I’m here,


P.S. Calendar looking a little thin? Let’s get your prospects excited! Hop on a 15-minute call.

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