Confused people don’t laugh. ~ Legendary sitcom producer Sherwood Schwartz
Your businesses might not regularly use jokes
Or any kind of comedic voice
But it’s helpful to be familiar with the art form
Knowing that almost every day
The goal of your marketing
Is to incentivize your audience
To want more.
Understanding this better than possibly anyone on the planet:
Comedians know that when you do manage to get an audience’s attention
Not the easiest of tasks
What comes next
Better be good.