7-Second Thoughts February 8, 2024

Your most unstealable stuff

The highest compliment one comedian can pay with regard to a fellow comedian’s act is: you can’t steal it.

Meaning: that person tells jokes anyone would kill to have

But because it’s so perfectly theirs

In their style

Their voice

Their delivery

Practically their DNA!

That if anyone were to ever try and lift it

They’d be caught before they ever left the bank.

If you want the same to be said of your marketing:

It’s going to come down to finding your audience

And being so dialed into

What they want

What they need

Where they hurt

And why

That you’re able to offer them the kind of relief

That drives your competitors

To want to beg, borrow and steal

Knowing they’ll never get away with it.

I’m here,


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