“Shane, come back!” ~ From the 1953 classic Shane
Billy Crystal’s one-man stage play 700 Sundays features a hilarious bit about going to see the movie Shane with Billie Holiday (yes, THE Billie Holiday) when he was 7. While the movie ends with a kid yelling at the titular character (and his hero) Shane to “Come back!,” Billy’s bit ends with his matinee companion/babysitter bellowing at the screen:
HE AIN’T NEVER COMIN’ BACK!!!
The bad news is:
The majority of your prospects will never return to your website
The good news is:
Your homepage can make it clear as day
HOW you help people
And WHO you help
In the first 7 seconds
Then take the NEXT 7 seconds
And make it equally clear to your prospect
That they should sign up for your consistent emails
So that either:
Day after day
Week after week
Or month after month
YOU get to keep coming back.
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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