“Shane, come back!” ~ From the 1953 classic Shane
Billy Crystal’s one-man stage play 700 Sundays features a hilarious bit about going to see the movie Shane with Billie Holiday (yes, THE Billie Holiday) when he was 7. While the movie ends with a kid yelling at the titular character (and his hero) Shane to “Come back!,” Billy’s bit ends with his matinee companion/babysitter bellowing at the screen:
HE AIN’T NEVER COMIN’ BACK!!!
The bad news is:
The majority of your prospects will never return to your website
The good news is:
Your homepage can make it clear as day
HOW you help people
And WHO you help
In the first 7 seconds
Then take the NEXT 7 seconds
And make it equally clear to your prospect
That they should sign up for your consistent emails
So that either:
Day after day
Week after week
Or month after month
YOU get to keep coming back.
I’m here,
Kevin