Sometimes it’s enough to explain who – not what – your product is for.
Your prospect is a “who”
Not a “what”
So when push comes to shove
You could be forgiven
For spending the majority of your website’s homepage
Diving deep
Deep
Deep
Into WHO your product or service helps
Their hopes
Their dreams
Their fears
Their problems
The repercussions of those problems
That only you
Not your competitor
Can articulate
Details upon details
That are far more likely
To result in your prospect
Booking a call with
You know who.
I’m here,
Kevin