7-Second Thoughts December 5, 2023

Your prospect hears a who

Sometimes it’s enough to explain who – not what – your product is for.

Your prospect is a “who”

Not a “what”

So when push comes to shove

You could be forgiven

For spending the majority of your website’s homepage

Diving deep



Into WHO your product or service helps

Their hopes

Their dreams

Their fears

Their problems

The repercussions of those problems

That only you

Not your competitor

Can articulate

Details upon details

That are far more likely

To result in your prospect

Booking a call with

You know who.

I’m here,


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