7-Second Thoughts December 24, 2021

Your prospect might actually care if you’re “The Best”

You can absolutely say “We’re #1!” if you make it abundantly clear how it benefits your prospect.

See if this helps:

WEBSITE: Brunswick Aviation Services – Allentown, PA

THE FIRST 3 SECONDS: The Best in Worldwide In-flight Connectivity




Who knows?

But it’s enough to get their prospect to …

THE NEXT 4 SECONDS: We are communication specialists who maintain and support the world’s finest aircraft.

Nice and easy pivot from “We’re the Best” to “So You Can Be the Best”

I’m here,


P.S. Part of the genius of Brunswick Aviation Services website is positioning. Without it – your website is just whistling through the graveyard. Reply to this email for a quick positioning review and make a few changes that get you noticed today.

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