7-Second Thoughts April 24, 2023

Your website as a second language

No, this is not your prospect’s first time around the block, but it is their first time around your block.

No matter how niched down your audience

If you want your website visitor to get what you do quickly

Start with the fact that the business words you are speaking

Are not your audience’s first language.

See if this helps:

Write to the person who just landed on your website

Who is struggling with a problem.

That first problem being

Can this website help me?

I’m here,


Like this message?