Wandering Prospect is one of the leading causes of lost website leads.
You can direct your visitor’s attention by:
1. Making your navigation simple (as few pages as possible)
2. Making all of the buttons on your homepage “contact us” buttons or something similar.
3. Not providing any links that take your prospect away from your page unless it’s to “buy now.”
See if this helps: WEBSITE: The Mailroom Barber Company – Florence, SC
FIRST SECONDS: Look sharp. Smell great. Feel better.
THEN YOU CAN: Shop Now OR Book an Appointment
AFTER THAT YOU CAN: Buy stuff
THEN: Read reviews
AND FINALLY: Sign up for their emails
IF IT WERE ME I’D ADD: Two more “Book an Appointment” buttons
One in the middle and one at the bottom of the page.
Kevin <p style=”display: none;”>status: publish</p>
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