How to Write a 7-Second Website

A basic rundown of what to say and when to say it to get more high-value prospects booking appointments from your website.

Credit where credit is due. This website methodology and structure owes a huge debt of gratitude to Jonathan Stark

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I help experts rewrite the first 7 seconds of their website so that it books more high-value appointments.

I help experts rewrite the first 7 seconds of their website so that it
books more high-value appointments.

6.78 seconds


If this is your first time here, the best way to get oriented is to subscribe to my 7-Second Bootcamp. It’s a free, 7-day email course that helps you rewrite the first 7 seconds of your website so that it starts booking more high-value calendar appointments.
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If you suffer from not drawing in enough leads, or drawing in the wrong leads, Kevin is someone you should work with.
Kevin Freidberg has an incredible knack of mulling over discussions he's had with you about your website, and somehow conjuring up precise messaging that really resonates with potential customers in a very positive way! I wouldn't use anyone else for messaging for my website.
Raghav Krishna
Working side by side with Kevin on our website has been a revelatory process. Even though we meet just for 60 mins a week, each of those sessions is jam packed with creative output. In fact it has pushed us to question and improve our own internal processes of creative work.
WHY did I not know about the 7 second website before?????!!!!! My website thanks you for all you do, Kevin!
We now have a website that articulates our value prop to patients as well as to investors and partners. We’ve received phenomenal feedback saying things like “I saw your website and felt like you were the only company that understood what I was going through.
Kevin is exceptional. Every human on the planet seeks to be seen and heard.. I have worked with copywriters in the past that, while talented writers, they wrote "their way" with "their words" and totally missed the mark. Kevin takes the time.. he takes the notes. Seriously, he takes a LOT of notes as you speak.. and finds gold in your words. YOUR words. He captures your passion and purpose and is committed to magnetizing your best client or customer to you. He worked with me in a very detailed manner.. I felt seen and heard and felt 100 percent confident sharing any content that was "Kevin" approved :) I've recommended Kevin to so many people he may be too busy soon!

I recommend you go with Kevin. He taught me about value and how to implement it. The one on one coaching was easy to apply, easy to get started and delivered with genuine professionalism.

This is excellent – I can hardly keep up with the responses!
There’s not a single day that goes by that I fail to think about something you taught me in the past few months.
Kevin optimized my content and helped me bring leads. Much, much appreciated!
Would I recommend Kevin? Hell yeah. I would recommend him and I have.

I’ve never met anyone who could simplify my message as much as kevin. The finished work is night and day different from where I started. If you’ve struggled to get the words right on your homepage, get with Kevin right away. His process will help you and is worth every penny he charges for it.

— Scott Dennison

Too many to list them all here… read more>>


Hi! I’m Kevin Freidberg and I was a copywriter, creative director and independent contractor for 15 years. I’ve worked for some of the most prestigious ad agencies in the world including BBDO, Ogilvy, and Zeus Jones on brands including Target, Disney, HBO, 3M and Fox Sports. I’ve also written for The New York Times and the Dallas Cowboys.

You can check out my press page for more info.

In my first year as a solopreneur, I increased my high-value bookings by 10x simply by rewriting the first 7 seconds of my website. I have over a decade of real-world experience successfully applying a 7-second writing practice to my own consulting work and the 100+ business owners I have counseled. These days I routinely book at least 5 high-value appointments per week from my website.

The unconscious acceptance of websites that don’t lead directly to sales calls is a collective delusion that literally keeps me up at night. In fact, I consider it my mission in life to create websites that
book more high-value calendar appointments.
Care to join me? I’m here. ????



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