Results:

The Sopranos had 2 audiences

Audience One wanted to watch the fun, dark, violent, authentic, immersive world of an anti-hero who’s not so different than the rest of us. Anybody guess what Audience Two was? Less yacking, more whacking And those are the words of creator David Chase Chase didn’t discover this until a few…

[MYF] REGISTRATION IS OPEN

What other course comes with a time-back guarantee?Registration for Market Yourself First is open. REGISTER NOW » … If the reason you haven’t signed up for this course is due to lack of time This course creates the time for you to take it.  Because here’s the thing: Even if…

Bigger profits lie in the margins

So often, the rest of us want a silver bullet, a grand solution, instead of the three percentage points. Such a small differential hardly seems important — until you see its real application and how those three percentage points compound over years for those willing to consistently seek them. ~…

“We (sort of) sold our home!”

With regard to consultative services, collaboration tends to lead to far more profitable outcomes. We’re telling everyone we sold our home When the truth is, our real estate agent The fabulously talented Travis Erickson Of Remax Results In St. Paul, Minnesota Sold it for us  Then again … The process…

If you want your website to be taken seriously

Sometimes a bunch of plain old words gets it done. In fact, a lot of times it does. Think about it: Every chapter book on the planet  Looks the same It’s page after page Of just plain  words Greatest books ever Just pages of words Comedian Nate Bargatzi: “I never…

Your standup routine

Your marketing could be considered a comedy act. Because a comedian lives and dies by whether or not they get a laugh They’re always on the hunt for new material to test out Most of which they write In sporadic moments Throughout their day Which in turn makes them highly…

We sell ourselves first.

If we’re not sold on what we do, our prospect won’t be either. Imposter syndrome has been overhyped a bit And feels like it’s starting to come back down to earth Meaning: It’s ok, really. We all feel like imposters to some extent. It means we care about what we…

Your website’s audio version

Your prospect wants you to read your website out loud to them – live and in-person. People hopping on a sales call with you Almost certainly came by means OTHER than your website Most likely by way of email, a referral, LinkedIn post Or networking event Regardless: You have to…

Pick your voices

Working FOR yourself doesn’t have to mean working BY yourself. Being a solopreneur has its perks But we always have to be aware Of getting stuck listening to one voice Ourselves To the point where we wake up one day And suddenly realize We’re the Smartest Person in the Room.…

Bookmark your kudos

Keep the kind words within a quick cursor’s reach. Testimonials and reviews serve one main purpose In addition to one “just as main” purpose which I’ll get to in just a sec To let your happy clients sell the value you offer In a far more objective and authoritative way…