Results:

Ask NOT what your homepage headline can do for your prospect. Ask what your homepage headline can do for YOU ~ Not John F. Kennedy, 35th President of the United States Now that you’ve written what you do and why your prospect should care In the first 7 seconds of…

Did’ja ever notice that when your email talks to more than 1 person, you get zero responses? What’s the deal with that? Here’s the deal with that: Whether it’s a direct email or an email blast like this one If if feels like the writer’s attention is divided The people…

Use LinkedIn to focus group your homepage headline. If you’re getting cold feet On your homepage headline LinkedIn is becoming a good place To test out your content Ideas And even your target audience. See if this helps: Take no more than 5 minutes And change your LinkedIn profile headline…

Could you introduce your business to an old chum in 7 seconds or less? Brad Herrmann started Call-em-all about a decade after we went to high school. I caught up with him at our 30th: KEVIN: Brad! How ya been, buddy? What’cha got goin’ on? [KEVIN STARTS 7-SECOND TIMER HE…

Keep the kind words within a quick cursor’s reach. Testimonials and reviews serve one main purpose In addition to one “just as main” purpose which I’ll get to in just a sec To let your happy clients sell the value you offer In a far more objective and authoritative way…

Whenever you use the word “just” in your messaging, try replacing it with how you help your prospect. Ode to Just: The most successful marketing word of all time Everything seems so easy with just Just follow these steps Just do what I do Just call me Here’s the thing:…

You can use the first 7 seconds of your website to book an appointment with your prospect. Here’s the first 7 seconds of my (soon to go “live”) website: I help independent professionals rewrite the first 7 seconds of their website to book high-value appointments. And here’s how I used…

Asking yourself questions about your prospect is a great way to rewrite your website. When I was in high school I never knew how to study Until one day I was so nervous about what would be on the test That I wrote my own…

Leads don’t come from websites, honey. They come from selling. The best-selling book of all time And what’s commonly known as The greatest story ever told Was not a lifeless book on a shelf Emphasis on the “told” When it comes to the brand story…

Sell WHAT you do – not WHO does it. The more you talk about how great you are The less great you’ll seem. So … Instead of selling you Sell your prospect on WHAT you do And NOT who does it. See if this helps: If you sell consulting services…