Results:

Ask NOT what your homepage headline can do for your prospect. Ask what your homepage headline can do for YOU ~ Not John F. Kennedy, 35th President of the United States Now that you’ve written what you do and why your prospect should care In the first 7 seconds of…

Did’ja ever notice that when your email talks to more than 1 person, you get zero responses? What’s the deal with that? Here’s the deal with that: Whether it’s a direct email or an email blast like this one If if feels like the writer’s attention is divided The people…

Use LinkedIn to focus group your homepage headline. If you’re getting cold feet On your homepage headline LinkedIn is becoming a good place To test out your content Ideas And even your target audience. See if this helps: Take no more than 5 minutes And change your LinkedIn profile headline…

Could you introduce your business to an old chum in 7 seconds or less? Brad Herrmann started Call-em-all about a decade after we went to high school. I caught up with him at our 30th: KEVIN: Brad! How ya been, buddy? What’cha got goin’ on? [KEVIN STARTS 7-SECOND TIMER HE…

What other course comes with a time-back guarantee?Registration for Market Yourself First is open. REGISTER NOW » … If the reason you haven’t signed up for this course is due to lack of time This course creates the time for you to take it.  Because here’s the thing: Even if…

So often, the rest of us want a silver bullet, a grand solution, instead of the three percentage points. Such a small differential hardly seems important — until you see its real application and how those three percentage points compound over years for those willing to consistently seek them. ~…

With regard to consultative services, collaboration tends to lead to far more profitable outcomes. We’re telling everyone we sold our home When the truth is, our real estate agent The fabulously talented Travis Erickson Of Remax Results In St. Paul, Minnesota Sold it for us  Then again … The process…

Sometimes a bunch of plain old words gets it done. In fact, a lot of times it does. Think about it: Every chapter book on the planet  Looks the same It’s page after page Of just plain  words Greatest books ever Just pages of words Comedian Nate Bargatzi: “I never…

Your marketing could be considered a comedy act. Because a comedian lives and dies by whether or not they get a laugh They’re always on the hunt for new material to test out Most of which they write In sporadic moments Throughout their day Which in turn makes them highly…

If we’re not sold on what we do, our prospect won’t be either. Imposter syndrome has been overhyped a bit And feels like it’s starting to come back down to earth Meaning: It’s ok, really. We all feel like imposters to some extent. It means we care about what we…