Results:

Ask NOT what your homepage headline can do for your prospect. Ask what your homepage headline can do for YOU ~ Not John F. Kennedy, 35th President of the United States Now that you’ve written what you do and why your prospect should care In the first 7 seconds of…

Did’ja ever notice that when your email talks to more than 1 person, you get zero responses? What’s the deal with that? Here’s the deal with that: Whether it’s a direct email or an email blast like this one If if feels like the writer’s attention is divided The people…

Use LinkedIn to focus group your homepage headline. If you’re getting cold feet On your homepage headline LinkedIn is becoming a good place To test out your content Ideas And even your target audience. See if this helps: Take no more than 5 minutes And change your LinkedIn profile headline…

Could you introduce your business to an old chum in 7 seconds or less? Brad Herrmann started Call-em-all about a decade after we went to high school. I caught up with him at our 30th: KEVIN: Brad! How ya been, buddy? What’cha got goin’ on? [KEVIN STARTS 7-SECOND TIMER HE…

Your marketing could be considered a comedy act. Because a comedian lives and dies by whether or not they get a laugh They’re always on the hunt for new material to test out Most of which they write In sporadic moments Throughout their day Which in turn makes them highly…

If we’re not sold on what we do, our prospect won’t be either. Imposter syndrome has been overhyped a bit And feels like it’s starting to come back down to earth Meaning: It’s ok, really. We all feel like imposters to some extent. It means we care about what we…

Your prospect wants you to read your website out loud to them – live and in-person. People hopping on a sales call with you Almost certainly came by means OTHER than your website Most likely by way of email, a referral, LinkedIn post Or networking event Regardless: You have to…

Working FOR yourself doesn’t have to mean working BY yourself. Being a solopreneur has its perks But we always have to be aware Of getting stuck listening to one voice Ourselves To the point where we wake up one day And suddenly realize We’re the Smartest Person in the Room.…

Keep the kind words within a quick cursor’s reach. Testimonials and reviews serve one main purpose In addition to one “just as main” purpose which I’ll get to in just a sec To let your happy clients sell the value you offer In a far more objective and authoritative way…

Whenever you use the word “just” in your messaging, try replacing it with how you help your prospect. Ode to Just: The most successful marketing word of all time Everything seems so easy with just Just follow these steps Just do what I do Just call me Here’s the thing:…